This Privacy Policy describes how Dougherty Laser Vision (“we,” “us,” or “our”) collects, uses, discloses, and safeguards information when you visit our website, contact us, request an appointment, or communicate with us. Dougherty Laser Vision is affiliated with Unifeye Vision Partners (UVP).
1) Information We Collect
We may collect the following categories of information:
Information you provide to us
- Contact details (such as name, email, phone number, address)
- Appointment and inquiry information you submit through forms or phone/email communication
- Communications you send to us (including messages, questions, feedback)
Information collected automatically
- Device and usage data (IP address, browser type, device identifiers, pages visited, referring URLs, approximate location derived from IP, and website interaction data)
- Cookies and similar technologies (see “Cookies & Tracking” below)
Important note about health information
This website is not intended for emergency or urgent medical communications. Do not submit highly sensitive medical details through general website forms unless the form specifically requests it for care coordination. If this is an emergency, call 911.
2) How We Use Information
We use information to:
- Respond to inquiries and provide customer service
- Schedule and manage appointments and related communications
- Send service-related communications (appointment confirmations, reminders, updates, follow-up instructions)
- Improve and maintain our website and services (analytics, performance, troubleshooting)
- Provide relevant information about our services (and if you opt in, marketing communications)
- Detect and prevent fraud, protect security, and comply with legal obligations
3) How We Share Information
We may share information in the following circumstances:
- Service providers: With vendors who help operate our business (e.g., website hosting, appointment systems, analytics, communications platforms). They are permitted to use information only to provide services to us.
- Affiliated entities: With UVP-affiliated entities and practices for operational, administrative, and service-related purposes.
- Legal and safety: To comply with applicable laws, regulations, legal process, or government requests; to protect the rights, property, and safety of Dougherty Laser Vision, our patients, or others.
- Business transfers: In connection with a merger, acquisition, financing, reorganization, or sale of assets.
We do not sell your personal information in the traditional sense.
4) Text Messaging (SMS) Privacy & Terms (DCA / 10DLC)
If you opt in to receive text messages from Dougherty Laser Vision, we may send SMS messages such as appointment reminders, scheduling updates, post-visit instructions, service-related notifications, and (if you separately opt in) occasional promotional messages.
Message frequency: Message frequency may vary.
Message & data rates: Message and data rates may apply depending on your mobile carrier plan.
Opt-out: Reply STOP to opt out at any time.
Help: Reply HELP for assistance, or contact us at 805-987-5300 or info@doughertylaservision.com.
Voluntary consent: Consent to receive text messages is not required to receive care or services.
Critical SMS Privacy Statement
No mobile opt-in data, SMS consent, or phone numbers collected for SMS purposes will be shared with third parties or affiliates for marketing or promotional purposes.
We may share this information only with vendors, platform providers, or aggregators necessary to deliver SMS communications.
5) Cookies & Tracking Technologies
We use cookies and similar technologies to operate our website, enhance functionality, understand website usage, and improve performance. You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
We may use analytics tools to help us understand how visitors use our site and to improve our services.
6) Your Choices
You may:
- Opt out of marketing emails using the unsubscribe link (where available)
- Opt out of SMS by replying STOP
- Request help by replying HELP
- Adjust cookie settings through your browser preferences
7) Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. No security system is perfect, and we cannot guarantee absolute security.
8) Children’s Privacy
Our website is not intended for children under 13, and we do not knowingly collect personal information from children under 13 through this website.
9) Retention
We retain information as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.
10) California Privacy Notice (CCPA/CPRA)
If you are a California resident, you may have certain rights regarding your personal information, subject to applicable law. These may include the right to request:
- Access to the categories and specific pieces of personal information we have collected about you
- Deletion of personal information (with certain exceptions)
- Correction of inaccurate personal information
- Information about disclosure of personal information for business purposes
- Opt out of certain types of “sharing” for cross-context behavioral advertising (as defined by California law), if applicable
How to submit a request:
Contact us at info@doughertylaservision.com or call 805-987-5300. We may need to verify your identity before processing your request.
Non-discrimination: We will not discriminate against you for exercising your privacy rights.
SMS note: Our SMS Privacy Statement above applies to all users, including California residents. Mobile opt-in data will not be shared for marketing or promotional purposes.
11) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” above indicates when this policy was last revised. Your continued use of the website after changes are posted means you accept the updated policy.
12) Contact Us
Dougherty Laser Vision
Phone: 805-987-5300
Email: info@doughertylaservision.com